Google Search Algorithm: Updates & Changes

Google Algorithm

One of the most influential technologies ever created is the Google search algorithm. When someone searches for anything on Google, the Algorithms are used to provide the most accurate result.

Google keeps on changing its algorithm at frequent times. It does not just use one single algorithm but multiple to track the rank of the web pages. If you want to learn more about how it works and what is the synecdoche of the same then this blog is for you.

How Does Google Search Algorithm Work?

Well, to understand the Google search algorithm is not as easy as you think. There are almost 200+ ranking factors for the Google algorithm and nobody knows them all.

The algorithm keeps on changing and thus it’s not easy to know all the factors behind how it works. Google releases the changes and updates for its algorithm for like 6 times per day approx., which is 2000 times per year.

Google Algorithm & Their Functions

The search engine constantly keeps changing its algorithm to give the best results to the users. Some of the changes and updates go unnoticed whereas some of them drastically change the SERPs.

If you don’t know then we have some of the major Google algorithms listed with their launch date below:

google algorithm table

What Are The Google Search Algorithm Factors?

The algorithm has multiple factors from which there are a few which are considered the most important ones. The prominent Google search algorithm factors are as follows:

1. Backlinks

If several other websites in an industry link to a page, it’s a good sign that the page is useful and relevant. And Google wants to provide searchers with useful and relevant results.

Link building is the process of acquiring these links, and it is likely one of the most crucial jobs you should perform for Google to trust and display your website.

2. Content Relevancy

To rank for a specific keyword, you must first understand what the person is looking for. Then, develop helpful content that contains pertinent facts.

Check out which pages are currently doing highly for a keyword before attempting to rank for it. This will provide you with indications as to what people are looking for.

3. User Experience

The pages that perform better, Google, ranks it. this means that pages that:

  • Loads quicker
  • Mobile Friendly
  • With no pop-ups or excessive ads
  • Clear navigations
  • Security (HTTPS)

4. Content Quality

The search engine generally ranks the page that is people-first and not the search engine first. The algorithm for Google works in a way of looking at the quality of the content and how it’s helpful to people.

A simple way to improve content quality is to check whether it has factors like Expertise, Experience, Authoritativeness, and Trustworthiness.

5. Topical Authority

Google wants to show “sites that many users seem to value for similar queries.” This refers to sites that have additional, valuable content concerning queries related to the one being searched.

While Google isn’t specific about what it means by “users seem to value,” we can just assume that relevant backlinks are one of them.

Should I Consult an Expert to Update Rankings?

Well, if you are worried about ranking high in the Google search algorithm then we say Yes. You should consult an SEO expert or hire a company that is digitally active to fulfil your needs.

They will know how to draft content and which backlinks to add to stay put with the Google algorithm dynamic changes. The digital marketing team will be assigned to you for better future results.


By concluding the data we would say the only purpose of Google algorithm is to improve search results. If you are creating great content that is on to the point then it’s perfect for your rankings.

Although, there is always a marketing agency that you can consult for much better results. Some tools of digital marketing will also help your website rank easily on Google search.

Comments (4)

  1. Pablo Villalpando
    May 24, 2019

    SEO is always changing so leaving the strategy and tactics to Onum has more than paid for itself. We estimate ROI is over 10 to 1 – I can’t say enough about this team.

    • Pablo Villalpando
      July 15, 2019

      Onum has been extremely consistent and reliable through our entire engagement. Our results speak for themselves.

  2. Pablo Villalpando
    August 12, 2019

    It also gives you insights on your market’s behavior such as location, times of activity, frequency of searches, technologies used, product preferences, etc.

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