1) Google keyword planner :

•  This tool assists you in finding pertinent keywords for your campaigns, enabling you to target the appropriate market and raise your organic search ranks.

Google keyword planner benefits :

• Finding high-potential keywords to use in SEO and paid advertising campaigns is made easier with the help of keyword research.
• Data on search volumes is provided by Google Keyword Planner, which marketers can use to determine the popularity of particular phrases.
• Competition Analysis: Users may assess the level of keyword competition, enabling them to make wise decisions.

2) Google Analytics:

• Google offers Google Analytics, a potent online analytics tool. It offers in-depth perceptions into user behavior, website traffic, and conversion rates. It assists marketers in identifying performance issues with their websites, tracking the success of marketing efforts, and making data-driven decisions to enhance their online presence.

Google Analytics benefits:

• Comprehensive Data: To analyze user engagement, traffic sources, and conversion rates, Google Analytics provides a comprehensive range of data metrics and reports.
• Audience Insights: It offers demographic data, user preferences, and behavioral trends to more effectively target and tailor marketing campaigns.
• Conversion tracking enables marketers to track conversions, analyze the effectiveness of their initiatives, and make the required adjustments.
• Real-Time Reporting: Because Google Analytics offers real-time data, marketers can keep an eye on the performance of their websites and move swiftly in response to any developing trends or problems.

3) Google search console: 

• In order to monitor and manage their website’s visibility in Google search results, website owners and marketers can use Google Search Console, formerly known as Google Webmaster Tools.

Google Search Console benefits :

• Website Indexing: Webmasters can submit sitemaps and keep track of how Google crawls and indexes their website thanks to website indexing.
• Search Performance Analysis: Users who want to understand how their site works can look at search performance analysis, which looks at search queries, impressions, clicks, and average position in search results.
• Site Health Monitoring: Monitoring of site health: Google Search Console sends alerts and notifications regarding indexing problems, challenges with mobile usability, and security risks.
• SEO Optimization: SEO optimization: It gives marketers information about keyword ranks, backlinks, and internal/external linking to help them improve the search visibility of their websites.

   

  4)Canva: 
  
  
• Canva is an intuitive graphic design tool that enables users to produce eye-catching graphics for a range of digital marketing applications, including social media posts, presentations, posters, and more.

Canva benefits :

• Easy Design Creation: Canva is accessible to anyone with little design experience because to its drag-and-drop interface and pre-designed templates.
• Visual Consistency: It provides a large selection of design components, typefaces, and color schemes to assist marketers keep a constant visual brand throughout their marketing materials.
• Efficiency in Time and Money: Canva saves time and money by offering ready-to-use design materials and removing the need to hire qualified designers.
• Collaboration and sharing: Canva enables real-time team design collaboration and makes it simple to transfer designs between different platforms.

5) ChatGPT : 

• OpenAI created the sophisticated language model known as ChatGPT. It is a useful tool for customer service, content production, and engagement in digital marketing since it can produce text responses that resemble human responses based on user inputs.
  
  Chatgpt benefits :
• Instant Customer Support: ChatGPT can respond to customer inquiries quickly and automatically, speeding up response times and increasing customer satisfaction.
• Personalized Recommendations: It can produce customised product recommendations based on user preferences and habits, improving the consumer experience.
• Creation of Content: ChatGPT can help create content for blog posts, email campaigns, social media postings, and other marketing materials, saving time and resources.
• Natural Language Understanding: ChatGPT can comprehend user inputs in a conversational style and respond in kind, making the user experience more engaging and interesting.