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SEO 101 Guide: Strategies, Tools, & More

SEO 101 guide

One of the principal decisions that start-up owners have to make is whether or not to engage in SEO.

“I cannot give you the formula for success, but I can give you the formula for failure. It is: Try to please everybody.”
– Herbert Bayard Swope

A common consideration is the cost of investing in an SEO campaign versus possible returns. If you are a new online entrepreneur but are not convinced of the benefits of SEO, then this article is for you!

Why Is SEO Important for My Business?

Search engine optimization is less expensive than other online marketing approaches. It also offers higher reward rates when compared to other techniques such as social media marketing, pay-per-click advertising, and email marketing. While you may need to defray a substantial amount to cover initial optimization planning and processes, including website design, programming, and strategizing, you can surely get faster and more long-term results.

Are SEO Strategies Helpful?

Implementing SEO strategies helps you to rank higher on the Search Engine’s Results Page (SERP). This means that when your target customers search for products and services that your industry offers, they are likely to find your website.

When you repeatedly appear on the SERP, users become aware of your site and business. This increases the chances of landing potential customers on your web pages.

You may also like: Google Search Algorithm

Is SEO a Cost-Effective Advertising Strategy?

The first component called Off-site SEO ensures that users of external pages or social media can find your website. Being optimized for search engines increases the site’s potential to draw customers from platforms other than the search engine.

For instance, when you post content and links to your page on Facebook or Twitter, you can promote your website and attract more customers. One of the main goals of SEO is to attract the targeted audience through organic searches.

The number of visitors to your site influences your sales and subscriptions. Increased inbound traffic is always good for business because it equates to more conversion opportunities.

Best Search Engine Tools for My Businesses

Some SEO-related tools such as the Google Keyword Planner and Google Analytics provide quantitative data to help you understand your market, analyse the trends, and know your competitors’ standings. It helps you identify popular and valuable keywords so you can decide how to structure or revise your content.

It also gives you insights into your market’s behaviour such as location, times of activity, frequency of searches, technologies used, product preferences, etc. All these metrics are useful in helping you get to know your audience, their needs, and their expectations.

You Know SEO Audit “Must Haves”?

Search engine audits are a must for any website as they help you increase organic traffic, identify website improvements, and optimize it for better results. Enhance your website’s overall presence online along with being competitive in search engine rankings.

A few foundational elements of Website audit are:

1. Keyword research:

Keywords are terms and phrases that people type while searching for a particular information or product and services. By conducting keyword research you can add the terms to your website that best suits your target audience and services.

2. On-page optimization

On-page SEO optimization refers to identifying modifications on individual pages that help the page rank higher. These modifications of elements include meta tags, header (H1, H2, H3, etc.), title tag, meta description, content, etc. 

3. Technical SEO analysis

Technical SEO means the technical modifications of your website that impact its rank on search engines. This includes aspects like mobile friendliness, crawling, loading time, site & URL structure. This ensures the usability of your website for both human visitors and engine bots.

4. Backlink Audit

Backlinks or Inbound links are very crucial for your website. These links are added to other websites to point the visitors to your site. Audit of backlinks is important to check if it’s free from spammy and low-quality links.


Thus, this 101 guide is all clear about why you need SEO-based strategies and how they help your website rank. Look for an SEO consultant who can conduct the right practices to gain positive results online.

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