In today’s world, every aspect of business is getting digitized, and new technologies have transformed how businesses conduct marketing. Specifically speaking, voice search and its assisting technologies drastically enhanced the digital marketing landscape. Voice Search allows users to speak words and phrases, increasing the capabilities of the digital world tremendously as nowadays approximately 1/3 of Internet users make searches using voice commands.
Introduction to Voice Search Technology
Setting aside the trouble of modern-day gadgets and devices such as phones, tablets, and laptops that serve primarily the purpose of typing, voice search blatantly improves AI interaction which allows individuals to use their voice. Smart Voice Assistants now allow people to speak commands enabling multi-tasking to an entirely different degree. AI powered assistants alter how humans interact with technology such that high-level information is readily accessible at any given moment, with systems such as Alexa, Google Assistant, Siri, and Cortana.
Providing ease of access to information for everyone through the use of phrases, using examples like “What Italian restaurant do you recommend nearest to my location” or “how’s the weather looking for tomorrow?” The voice command provides swift and direct answers.
The Importance of Voice Search for Marketing Strategies
Consumer behaviors are changing in these ways because of the increase in voice search:
- More Natural Language: Voice searches are longer and use more natural language when compared to typing searches. For instance, instead of typing “best shoes,” a user might ask, “What are the best running shoes for flat feet under $100?”
- Increased Focus on Locals: Most voice searches intend to be local like “coffee shop near me” or “best dentist in Ahmedabad.” This means that businesses with optimized local SEO will benefit the most.
- Mobile-Centric: The advancement of mobile and smart devices has increased the use of voice search on the go, thus emphasizing the demand for mobile-friendly and fast-loading websites.
- No-Click Results: Most answers using a voice assistant directly respond without taking users to a website. This poses a different challenge for brands: how do they find a way to rank as the authoritative answer.
Craft Your Strategy for Voice Search Optimization
Here at Artista Group, we assist brands in adapting their digital strategies as new voice search technology emerges. To prepare for voice search queries, we suggest the following:
- Use Longer Keyword Phrases
When people speak, they do it differently than when they type. Voice search queries are much longer and fluid in comparison to typed searches which are often short and to the point.
Example: People are more likely to ask, “Which is the best digital marketing agency near me?” instead of typing “digital marketing agency.”
Your content needs to have keywords that reflect real life speech patterns. This can be accomplished through incorporating needs like FAQs, blog posts written in the style of conversations, and many more.
- Shift the Focus to Local SEO
Because of the nature of many voice searches, local SEO is very important. Make sure your Google My Business listing is claimed and optimized, infuse local phrases such as “digital marketing agency in Ahmedabad,” and ensure you have a steady stream of positive reviews.
The goal is to dominate when users ask questions such as “Who’s the best digital marketing agency near me?” and position one’s business as the top listing.
- Enhance Website Loading Speed & Mobile Compatibility
Voice searches are primarily conducted on mobile devices. Google particularly favors websites that respond quickly and are accessible on mobile phones. At Artista Group, we perform audits on client websites to ensure they are optimized for smartphones and graded using the mobile-first Core Web Vitals metrics, to ensure performance in both text and voice search queries.
- Develop Your Content To Address The Provided Questions
The majority of voice searches are conducted using the following W questions: who, what, when, where, why, and how. By tailoring your content to respond directly to these questions, you increase your chances of landing the sought after position zero: the snippet frequently read out-loud by voice assistants over speakers.
Pro Tip: Develop an FAQ page or write a blog series addressing common questions in your industry.
- Incorporate Structured Data
These techniques help explain your website to search engines better. By utilizing structured data, you make it more likely for your website’s content to be used in featured snippets, which voice-activated assistants depend heavily on for answering voice search queries.
The Consequence of Voice Search on Marketing Adaptations
Voice search is making brands adapt their marketing approaches. Here are the considerations:
- Re-evaluation of Phrases Keyword Research — Phrases and long tail keywords need to become more advanced and capture entire sentences, not only phrases.
- Conversational Content — Brands must adapt to a friendly and chatty manner in blogs, social media, and landing pages.
- Answer Providers Instead of Search Engine — Users expect immediate answers when searching via voice technologies, and your brand must adapt to this change.
- Sprint for Answer Box — Gaining the first position ranking in Google is already a big achievement, but your content also has to be rendered as the preferred voice assistant answer. Investments in structured content rich SEO will be crucial.
Industries Highly Impacted by Voice Search
Almost every sector is influenced by voice search technology, but some areas are experiencing sharper changes:
Retail & E-Commerce— Increasingly, shoppers ask voice assistants for recommendations or proceed to make purchases through their voices.
Hospitality & Travel — Booking of flights, hotels, and cruises on the internet comes integrated with a handful of local attractions, engaging users in using their voice search tech.
Healthcare — Patients utilize voice assistants for calling nearby clinics, looking up their symptoms, or requesting medical advice although healthcare brands need to follow privacy policies.
Food & Beverage — Restaurants gain when users ask: “Where can I order a pizza from?” or “Best sushi place in this town?”
At Artista Group, we develop targeted solutions for each industry to respond to voice search in a way that ensures our clients remain competitive.
The Future of Voice Search
There is only going to be more voice search. With smart speakers flooding homes, smart TVs being able to hear commands, and voice assistants already in cars, we are moving into an era where interacting with technology will be primarily verbal.
Industry predictions say more than 50% of all searches will be voice searches in the near future and businesses not looking to adapt will fall behind.
Conclusion
At Artista Group, we believe that voice search is not an option, it is the future and here is what all brands need to keep in mind:
- Shift to conversations.
- Mobile and Local Search Optimization.
- Include long-tail keywords that resemble how everyday conversation flows.
- Providing answers in authoritative and direct way.
- Enhanced visibility using structured data.
Prepared to Enhance Voice Search Optimization?
If your objective is to enhance your brand’s visibility in the age of voice searches, reach out to Artista Group today. Our specialists will develop a tailored plan that guarantees your brand is prepared for the next wave of technological advancements.
