Many businesses today wish they could go viral overnight because of the massive attention they would receive. Attention, new clients, engagement, and revenue are a few of the things that come with going viral but if a business doesn’t have a proper digital presence prepared, going viral can turn into a nightmare. Here’s why:
Unprepared for High Traffic and Demand
The easiest way to lose customers is to have your brand go viral for all the wrong reasons. Having a slow, outdated, unappealing, and in some cases, non-functional website can increase the likelihood of losing sales if a brand goes viral. Moreover, if a brand goes viral and has an unresponsive social media, the brand misses out on a great opportunity to create a consumer base.
Lack of Credibility and Trust
In this digital age, consumers do their research before trusting a brand. If a viral moment brings traffic to a company with a weak online presence or outdated social media and branding, it is impossible for any business to generate trust and generate consumer’s footfall .
Unable to Convert Engagement into Sales
Attention is the hallmark of success, but attention without the proper approach will result in failure. Brands fail to make money off their celebrity status due to a lack of functioning digital sales funnels like thorough content, clear call-to-actions, and engaging checkout processes.
Unfavorable Customer Experience
The absence of a brand’s digital presence can lead to a frustrating customer experience. If individuals search for viral content related to your brand but fail to get accurate information or a proper store that sells your products, it can lead to lost potential customers and negative reviews.
How to Prepare Your Brand Before You Go Viral ?
Experiencing virality without an existing digital footprint is like winning the lottery but misplacing your ticket. If your brand is unprepared to manage the publicity, that’s where Artista Group steps in. We assist brands in creating a strong online presence, so they have everything set to grab the benefits of digital success, viral or not.
