Artista Group

5 Trends & Tips to Enhance Your Seasonal Digital Marketing Campaign

Digital marketing campaigns are one of the most effective ways of creating brand awareness while generating comparatively more leads. But nobody can say that a certain kind of campaign is the ultimate type and the only one that would work.

Seasons change, people change, and tastes change. Therefore, changing your marketing strategy is also very important. Let us discuss a scenario to make you understand it a bit better. Have you noticed how buyer’s behavior has changed after the pandemic years? They are smarter and very selective about spending their money.  Apart from that, remember how we saw a big rise in the travel industry right after the lockdown ended as people were suffocating in their houses? 

All these things indicate how external matters, be they social, political, or anything else, can affect the way your audience reacts and purchases your products or services. Therefore, you need to keep up with changing trends and tastes to generate leads and further sales.

So, how should a brand go about this? Well, if we talk about 2024, it is all about microtargeting consumers and giving them relatable suggestions. It means that brands are suggesting to their audience products or services they need. But how? It’s technology, folks! 

Let’s not confuse you more and explore the trends and tips you can follow in your next digital marketing campaign. 

Voice SEO

Voice SEO

Voice SEO is one of the most prominent digital marketing trends that can be used in your campaigns as well. To do that, you must optimize your content according to voice search. As we all know, people love to talk about their problems or needs. Around 43% of buyers prefer using voice search to search for products and buy them. Therefore, optimizing your products according to that becomes an essential thing.

Tip:

While you optimize your content as per the voice search guidelines, don’t miss out on conventional SEO practices. Yes, upgrading to voice search is essential, but we cannot miss the basics. Keep improving your site’s SEO by optimizing page loading, making your site or app mobile-friendly, posting blog posts, etc., and using voice SEO as an addition.

In Feed Shopping

We are sure that you have guessed what we are talking about. Yes, we are talking about shopping directly from a social media site. Instagram is filled with such posts and to be honest, they all are working. If we look at the stats, around 40% of customers come from social media sites. Therefore, whenever you run your digital marketing campaign, try to focus on social media platforms where your customers or potential ones spend most of their time. Moreover, practice social media marketing regularly.

Tip: 

Make sure that your campaign content is visually and textually appealing. Keep it minimal yet impactful. Create a Shop Now button as a CTA. Try to show appealing pictures of your product as it is more authentic.

AI Marketing

If you are not using AI for Digital Marketing campaigns, you are missing out on a lot! From small to big, every brand has started using AI to increase their reach and sustain more customers. You might not know, but a chatbot is an AI model that we have been using even before we even knew AI as something extraordinary.

So, are we just following the old trend? Nope, with the advancements made in AI, chatbots have also developed a lot! It is no longer a robot answering your questions and then saying, “I didn’t quite catch that.” Now, they can talk and understand various patterns of human queries. This strategy works best for both potential customers and retaining your existing customers. 

Tip: 

To do a marketing campaign using AI chatbot, you need to understand your audience first and then set up the metrics. Try to keep the content as humane as possible for better results.

Customized Approach

This is where most of the digital marketing campaigns fail. Having a customized approach to your consumers is one of the most effective strategies you can build. If your audience is not able to relate to your services, then there is no point, right? 

According to a BusinessWire report, 51% of customers don’t relate to and identify the content as authentic. Therefore, a brand must develop a strong creative strategy for better results. You can take the help of AI as well.

Tip: 

Use data analytics to filter out your consumer behaviors and what they currently seek. Be it Diwali, Christmas, or monsoon, you must suggest products and offers they need and would like. See, giving  Diwali or year-ending sale only works when it is authentic and this is what you need to do.

Take Pujo with Pantaloons campaign’s examples, they targeted a young audience and their likes. It was emotional, musical, and relatable to the place and culture.

Influencer Marketing

Yes, we all know how it works but what we don’t know is that requesting celebrities to promote your products won’t work now. People like real content where there is proof, actual results, and genuine reviews of the products or services. Try to get in touch with influencers who are relevant to your industry.

Tip: 

Collaborate with influencers who are more into comedy content as this is something people get more engaged on. You can also keep it transparent by sending them your products and asking them to shoot a review video with their creativity.

Final Words

Digital Marketing is all about experimenting and finding what suits your business or your client’s business the best. Try out every tool, AI tool, or anything else, and then choose one. Remember, the more you stay flexible with the changing trends, the better results you can get.

Be it Blogs, social media posts, or LinkedIn reach, it all needs consistency and constant improvement in strategies. If you can do so, there is nothing that can stop you. Take one more small tip, it’s gonna take time, but in the end, it will be worth it. Do your research, find what suits your needs the best, and then shoot!

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